"Single source of truth" is the goal everyone repeats and few actually have. Most scaling companies run more than one system holding overlapping data. The honest question is not how to force everything into one CRM. It is how to build one trusted view across what you have.

When you are behind on target, the reflex is to add capacity. More SDRs, a RevOps hire, more bodies against the gap. Sometimes that is right. More often it is the slow, expensive answer to a problem you would fix faster by tightening the engine you already run. You hit targets without adding full-time RevOps, and often without adding sales capacity either. The lever is efficiency, not headcount.