We Interviewed Our Founder About ROC’s Rebrand. Here’s What He Said.

Three years in, 35+ clients across seven countries, and a track record we're proud of. So why did we decide to rebrand?

We sat down for a coffee and a catch up with our founder, Lewis Chawko, to find out what's behind the new brand, what stayed the same, and future plans for ROC…

We like to think he still would have caught up with us without the promise of coffee, but we can never be sure…

“The name RevOps Consulting did exactly what it said. Why change it?”

“That was the problem. It was accurate and said exactly what our company does, but it wasn't distinctive. It described a category, not the position we have.

After three years of doing this work, we knew what made us different. We weren't just advising anymore. We were getting into the CRM, fixing the data, building the systems, and sitting alongside the leadership team while it all came together. That's not consulting in the traditional sense. It's closer to having a senior RevOps hire who brings a whole team with them and we wanted the new brand and name to reflect this.

So the new(-ish) name, ROC remains true to the company’s initial name. But more importantly, it gives us a brand to build rather than a category to describe. That felt like the right move.”

“What was the moment you knew a rebrand was necessary?”

“Honestly, it was a slow build rather than one moment. There was a point where we were winning work, delivering well, and getting strong feedback, and the brand still looked like we were just getting started. There was a gap between the quality of the work and the way we were presenting ourselves.

When a client tells you that working with ROC felt like having a proper team embedded in the business, and then your brand and website doesn’t reflect that, it was time to build something that matched the level we were operating at.”

“What did you want the new brand to say?”

“That we're serious operators, not theorists. That we work with growth-stage B2B tech companies (Seed to Series C+) who are at a specific, well-defined moment in their journey. And that fractional doesn't mean junior or part-time. It means senior expertise, as a hands-on embedded partner.

The companies we work with are past the earliest scrappiness. They've got a sales team, they've got pipeline, they've got a CRM. But the systems aren't scaling with them. The new brand is built around that client and that problem.”

“How would you describe ROC's position in the market?”

“We sit between solo consultants and big agencies, and that's very deliberate.

Solo consultants are often excellent, but they're one person. Bandwidth and breadth both have limits. Big agencies have resources, but they're also expensive, slow, and, in my experience, more interested in delivering their framework than in fixing your problem. A lot of founders have been burned by a generic implementation that looked fine on paper but didn't work in practice.

We're neither of those things. We're an embedded team. We function like an extension of your leadership group. We move quickly, we're honest about what we see, and we stay accountable to outcomes rather than deliverables.”

“The new website is a lot cleaner and more direct. Was that intentional?”

“Yes. The old site tried to explain too much. The new one starts with the problem and works forward from there.

If you're a founder scaling a B2B tech company and your go-to-market is creaking, you land on the site and you should immediately think, "this is for me." We don't want people working to figure out what we do. We want the right people to recognise themselves in it instantly.

The copy is sharper. The services are clearer. And we've made it easier to just get in touch without having to wade through a lot of noise first.

Plus it looks f*cking awesome and our branding and web agency Wurkhouse did a fantastic job.”

“What's stayed the same?”

“Everything that matters.

The team, the way we work, the standards we hold ourselves to and our obsession with building things properly and with consideration rather than as quick as possible.

We're still HubSpot specialists. Still embedded, fractional, and outcome-focused.

I’m very, very proud of our team and where we’ve come. The business wouldn’t be where it is without them”

“What does the next chapter look like for ROC?”

“Growth, but deliberate growth. We're not trying to be the biggest RevOps consultancy in the market. We're trying to be the best-fit one for the companies we serve.

That means staying close to the Seed-to-Series-C+ stage. Staying HubSpot-native. with Salesforce expertise. Building a reputation for doing excellent, practical work with companies that are serious about scaling properly.

We'll be sharing more content with the rebrand. So look out for new blogs and LinkedIn content. We’re talking practical RevOps advice, honest takes on what works, HubSpot guidance for teams at the growth stage. And we're opening up a few new client slots this quarter, including our revised RevOps Audit.”

“If someone's reading this and thinking ROC might be the right fit, what should they do?”

“Get in touch and we can have a chat!

The worst that happens is we have a 30-minute call, it's not the right fit, and we can probably point you in the right direction anyway. The best that happens is you start building a revenue system that actually works.”