Why We Rebranded: The Story Behind ROC

Three years ago, I started a company called RevOps Consulting.

The name wasn't particularly creative. But it did exactly what it said on the tin and at the time, that felt like the right call.

Initially it was just me, but we quickly became a small team helping B2B tech startups sort out their revenue operations. Our clients knew what RevOps was, they knew what consulting was, and they needed both. Simple.

But something has shifted over the last 18 months. And after working with more than 40 companies across seven countries and having a lot of honest conversations about who we are and what we're trying to build, it was time to make a change.

This is the story behind the rebrand.

We outgrew the name before we outgrew the work

The work we do has always been more than consulting. We don't show up, deliver a strategy document, and disappear. We step inside the business. We get in the CRM. We fix the data. We build the systems and then we make sure the team can use them, and often times sit alongside them for many months until they’re ready for scaling their in-house team.

That's not a critique of consulting as a category, it's just not what we do.

The name RevOps Consulting was accurate but underselling. It positioned us alongside agencies and solo consultants when, in practice, we're something different: an embedded, fractional RevOps partner that functions as part of the leadership team.

The companies we work with aren't buying a service. They're bringing in a team.

ROC - Revenue Operations Consulting, is the same business. But the name now signals confidence, not just category.

What we kept hearing from clients

When we started doing the work on this rebrand, we went back to the people who knew us best, we asked them what it was like to work with us and what made the difference.

The answers were pretty consistent -

“They understood what we needed and built accordingly.”

“Brilliant to work with”

“What stood out was their ability to combine strategic thinking with hands-on execution”

“strong technical depth without unnecessary complexity”

“The go to guys for anything RevOps”

For a lot of the founders we work with, the data problem is the one that keeps them up at night. Showing up to a board meeting not fully trusting the numbers you're presenting and that's a genuinely stressful place to be.

The fact that clients trusted us with that felt significant. It told us something about what we'd actually built.

The gap we're filling

The RevOps market is evolving at a rapid pace right now, and I say that with affection.

On one end, you've got solo consultants. Smart people, often. But narrow. One person can only do so much, and if they're not a perfect fit for your specific stage and stack, you feel that quickly.

On the other end, you've got the big agencies. They've got resources and brand recognition. But they're also expensive, slow, and often more interested in delivering a framework than solving the core problem(s). Often using cookie-cutter implementations, detached delivery teams and slide decks that don't translate into a working HubSpot setup.

We sit in the middle of that. And that's not accidental.

ROC was built for the growth stage: Seed to Series C+, typically 10–150 people, with a sales team that's real but not huge, and revenue operations that worked fine at £500K ARR but are starting to crack at £2M.

That's the moment we love. It's where the leverage is highest and where the difference between clean, scalable systems and chaotic, patched-together ones becomes very tangible.

Why fractional is the right model

Full-time RevOps leaders are expensive in the UK, and even more-so in the US. And that's before you factor in the time it takes to recruit, onboard, and get them up to speed.

For a Series A company trying to grow efficiently, that's a tough spend to justify (we hear this every couple weeks).

Fractional gives you the expertise without the overhead. You get a team that's done this before, across multiple companies, multiple stacks, multiple stages, for a fraction of the cost and time of a full-time hire.

And because we're embedded, not just advisory, you get outcomes. Not a quarterly review. Not a report. A working revenue system that is built for today and can be scaled into.

We've always believed this was the right model. The new brand just says it louder.

What's changed

The brand has changed. The positioning has sharpened. The website is cleaner and more direct about who we work with and why.

The work hasn't changed (mostly).

We're still the team that gets into the CRM and sorts it out. Still obsessed with clean data, aligned pipelines, and reporting that the C-suite can trust. Still building on HubSpot because, for the companies we work with, it's the right tool done properly.

If you've worked with us before, you'll notice the new look. But when it comes to how we operate, same standards, same directness, same commitment to making it work.

What's next

We're going to be sharing more. More practical RevOps content, more honest takes on what works at the growth stage, more HubSpot and AI-specific guidance for teams building their revenue systems from scratch or cleaning up the mess they've inherited.

If that's useful to you, whether you're a client, a founder, an ops hire, or just someone trying to make sense of the RevOps landscape, we'd love to have you along.

Follow us on LinkedIn, subscribe to the newsletter (coming soon), or just drop me a message directly.

And if you're a B2B tech company and your RevOps is holding you back right now, let's talk.

Cheers,

Lewis Chawko